The Importance of Casino Marketing


Every department in the casino has a role to play, and each is important for different reasons. Our guests would not stay with us long if we didn’t employ janitorial services and our restaurants would not sell much without the cooking staff. Likewise, the casino marketing department is vital to the success of the casino. Consider the breadth of responsibility held within the casino marketing mix: promotions, advertising, player evaluations, player clubs, host staff, comps, ratings and slot marketing – and this is just to name a few.

While it would be exaggeration to suggest that players would stop coming to the casino if these disappeared, we would miss out on exponentially increasing revenue opportunities should we choose to not take advantage of all that the casino marketing department can offer.

Promotions

Few events breed excitement in the lives of our casino guests as much as the promotions we offer in the casino. They keep the information on the refrigerator and mark the date on their calendar. They look forward to each event and breathe in the excitement the promotion promises to bring. Obviously, the primary purpose for such events is the revenue that is generated from the increase in play. However, it is also arguable that the heightened level of anticipation creates a loyalty within the guest that lends itself to repeated revenues in the future as well. The marketing department is critical in the evaluation and implementation of these promotions.

The marketing staff is first responsible for the evaluation of past promotions to determine what combination of events and offers will be most effective on which days of the week in order to ensure the utter-most profitability. Situs Bromo777 Obviously, these rules will vary by location and casino and only a strategic analysis of past promotions, regardless of outcome, will provide the data needed to make informed and logical decisions. For example, an evaluation of your past slot tournaments may reveal that Tuesdays are more profitable than Thursdays. As a result, it could be a costly mistake to make any assumptions regarding the feasibility and profitability of these events. Instead, a thorough analysis conducted by the marketing department will ensure the optimal success of all future promotional campaigns.

After the profitability evaluation comes the preparation. In order for each event to be successful, the marketing department must wear a variety of hats to maximize the event. They are the masters of communication that ensure that all departments are working in synchronization in preparation for, and during, the event. Additionally, it is their organizational skills and attention to detail in the preparation that will ensure that guests are well received and enjoy the event to it fullest.

And let us not forget the event itself. This is when the host staff truly live up to their title, welcoming the guests into the event and ensuring that everyone is having a great time. This is your party and your patrons are exactly that, guests in your house.

Used Casino Slot Machines – How to pick the right one for your home game room.


Finding the right used slot machine for your home game room can be an exciting time. When buying a slot machine online or in a game room store, don’t forget to buy from a legitamate seller. Here are a few tips.

Used casino slot machines from Las Vegas-style casinos can be an exciting and unique game room addition. However,Used Casino Slot Machines – How to pick the right one for your home game room. Articles searching through the thousands of slot machines out there can be cumbersome and time consuming.

First and foremost, when you are purchasing used slot machine or video poker machine, check to make sure that the company you are purchasing from has a Department of Justice license. This assures you that the company shipping you the machine is legitimate and the government knows they are selling used gambling devices.

Next, find out if the machine you are looking at is a true Vegas-style slot machine, Pachislo, or a knockoff. A few ways to tell are:

1) Does the machine take tokens or real money? A Vegas style machine takes real money, a Pachislo does not.

2) Does it say IGT or AGT? Most reputable dealers will have the name of the manufacturer listed on their website with the name of the machine. If they don’t, ask. If they do, make sure the price is not too cheap. Too cheap could mean you’re looking at a knockoff.

3) Real used casino slot machines can range from $799 – $1099 for a base model. Situs slot Pachislo machines are much less expensive and are made for casinos in Japan.

4) Knockoff machines, in most cases, will have a letter different from the original. For example: IGT is a real manufacturer and AGT is a knockoff.

5) Is the manufacturer of the slot machine or video poker machine still in business? If not, are parts easy to come by?

Most important, when searching for a used casino slot machine, find out if they offer a warranty. If there is a warranty, will the company you are purchasing from put it in writing? The most popular slot machines brands on the internet are IGT, Bally, Williams and Konami. Other slot machine brands are available — just make sure that you can get repair parts for these machines in case they are no longer in business.

Used slot machines and video poker machines can be fun and unique game room additions. Slot Machines & Moreprovides detailed information on the slots they sell, a one-year limited warranty, information on Pachislo Machines and a contact pageif you have any questions.